Carinne Chambers-Saini on the DivaCup & Changing the Way We Think About Periods

episode 31

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Today I’m talking to Carinne Chambers-Saini, CEO and co-founder of the Diva International Inc.

Her product, the DivaCup has literally changed how I flow through my moon time. I talk about it more in the episode, but long story short, it’s taken away my cramps. And apparently I’m not the only one that this has happened to! The DivaCup is a revolutionary product that every woman needs to get their hands on…

But as Carinne shares in her episode, it took her over a decade to get the product to the mass market. In our discussion, she shares how her mother Francince and co-owner of Diva manifested the product from the time she was 14 years old – which is an amazing story in itself. She shares how her mother started the company and what happened when she came on board. She talks about how for years they were laughed at, not taken seriously and tradeshow after tradeshow, walked away without any buyers. Carinne talks about the meaning of GRIT and how she and her mother persevered through this and as a mother of two children, she also talks about how she runs an International business while caring for her young children. And she talks about the philanthropic work Diva is doing in India.

Carinne has been awarded the EY Entrepreneur of the Year for Sustainable Products and Services the EY national Special Citation Award for Industry Disruptor and has also been recognized as one of Canada’s Top 40 under 40. Under Carinne’s leadership, Diva International has ranked #103 on the PROFIT 500 ranking of Canada’s fastest growing companies by Canadian Business and along with her team of 30 plus members, Carinne has led the company to triple digit growth since 2014, outselling well-established brands and positioning Diva International as a key company to follow.

Carinne is inspiring, motivating, relatable and I know you’re going to love this episode. I definitely do.

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IN THIS EPISODE WE DISCUSS...

+ how Carinne’s mother Francine manifested the DivaCup as a product at age 14
+ how Carrine’s mother started a business selling menstrual cups
+ what happened when Carinne joined the company
+ how buyers laughed at Carinne and her mother’s idea of the DivaCup for years
+ grit and what that means to Carinne
+ what helped Carinne and her mother shape what Diva International stands for today
+ menstruation education
+ how the DivaCup has had a huge impact on conversations about periods
+ how Carinne has balanced motherhood and running an international business
+ advice Carinne has for mothers who have a dream of running a business
+ the humanitarian work that Diva International is doing in India
+ “The Pad Man”
+ advice Carinne would tell her younger self

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